A good food packaging gift box will continue to make breakthroughs and innovations in customization and design, so as to meet the different needs of different customers. When buying products, the first attractive thing is often the product packaging box.

因?yàn)槎Y盒是包裝方式的一種功能的社會(huì)需要的延伸 。所以它不僅有包裝的作用并且在一定程度上凸顯了一部分的作用，禮品盒的精美程度是和增加商品價(jià)值成正比的，在一定程度上弱化了商品的使用價(jià)值。

Because the gift box is an extension of the social needs of a function of packaging. Therefore, it not only plays the role of packaging, but also highlights part of the role to a certain extent. The exquisite degree of the gift box is directly proportional to the increase of commodity value, which weakens the use value of commodities to a certain extent.

在保護(hù)商品上與一般包裝相差無幾，為了凸顯價(jià)值會(huì)使用更加昂貴與美觀的內(nèi)襯來保護(hù)商品。在美化商品吸引顧客上是毋庸置疑擁有超高的影響力的。

In order to protect the goods, the lining will be more expensive than the general packaging. There is no doubt that it has a high influence in beautifying goods and attracting customers.

當(dāng)你在琳瑯滿目標(biāo)商品中尋找時(shí)，你的眼光在每件產(chǎn)品上停留時(shí)間是很短暫的，因而外包裝在信息傳達(dá)上必須是直接的，最好是惟一的，直觀的，它應(yīng)具備清楚明了的特征，使顧客對(duì)產(chǎn)品用途一目了然。

When you look for a wide range of target goods, your eyes stay on each product for a very short time. Therefore, the outer packaging must be direct, preferably unique and intuitive in information transmission. It should have clear and clear characteristics to make customers know the purpose of the product at a glance.

這須要設(shè)計(jì)師對(duì)平面造型設(shè)計(jì)的基礎(chǔ)技巧--圖案與色彩的應(yīng)用，正確的節(jié)拍把握，材質(zhì)的選擇，或許商品的陳列等等，都有詳細(xì)的了解與控制，力圖使每項(xiàng)設(shè)計(jì)都經(jīng)濟(jì)適用。

This requires the designer to have a detailed understanding and control of the basic skills of graphic design - the application of patterns and colors, the correct grasp of rhythm, the selection of materials, perhaps the display of goods, etc., in order to make each design economical and applicable.

食品包裝禮盒制作并非是獨(dú)立的，而是以產(chǎn)品本身為根本，包裝為重點(diǎn)，再輔以相應(yīng)的廣告宣傳和多樣的促銷手段，以到達(dá)形象的統(tǒng)一性，效果的顯著性。對(duì)于包裝設(shè)計(jì)來說，也要求其相應(yīng)的反應(yīng)出整個(gè)名目規(guī)劃中，產(chǎn)品廣告宣傳的最終目標(biāo)，包裝上的用語、口號(hào)配合大的銷售宣傳，與商家產(chǎn)品推廣戰(zhàn)略相一致。

The production of food packaging gift box is not independent, but based on the product itself, focusing on packaging, supplemented by corresponding advertising and various promotion means, so as to achieve the unity of image and the significance of effect. For the packaging design, it is also required to reflect the ultimate goal of product advertising in the whole project planning. The words and slogans on the packaging cooperate with the large sales publicity, which is consistent with the merchant's product promotion strategy.